WhatsApp Business Messages to Cost More as New Pricing Rules Take Effect
What Happened
Starting October 1, businesses using the WhatsApp Business Platform in India will be charged for service conversations that exceed the free allowance of 1,000 customer-service replies per phone number each month. The change affects companies that use WhatsApp for customer support, order updates, and service interactions. Once the free quota is exhausted, businesses will incur messaging charges based on WhatsApp's updated pricing structure.
Key Takeaways
The new pricing model could increase customer engagement costs for businesses that handle large volumes of support queries on WhatsApp. Companies may need to optimize customer-service workflows, automate responses more effectively, or reassess communication budgets as WhatsApp becomes a more significant operating expense.