When Roads Turn Rivers: Cars24's Boat Stunt Ends in Fine
What Happened
Cars24 was hit with a ₹50,000 challan after placing a branded boat on a flooded Gurugram road, turning a marketing stunt into a viral conversation on the city's drainage woes.
Key Takeaways
The stunt grabbed attention, but also spotlighted a bigger issue: when roads become navigable by boat, questions about urban infrastructure and flood management take center stage.