Wipro Bets Big on Beauty, Buys 60% Stake in Skincare Brand Dermatouch
What Happened
Wipro Consumer Care & Lighting has acquired a 60% stake in premium skincare brand Dermatouch at an enterprise value of ₹387.5 crore, marking its entry into the fast-growing premium skincare segment and its first acquisition of a digital-first brand. Wipro plans to acquire the remaining 40% stake over the next three years, while Dermatouch's founders and existing management will continue running the business during the transition period.
Key Takeaways
The deal signals Wipro's push into high-growth beauty and skincare categories, leveraging Dermatouch's strong digital presence and science-backed product portfolio. Dermatouch reported ₹131 crore revenue in FY26, growing 114% year-on-year, making it an attractive bet in India's rapidly expanding skincare market.