YouTube and Balaji Team Up for Digital-First Premium Entertainment
What Happened
Ekta Kapoor's Balaji Telefilms has partnered with YouTube to launch five original premium shows comprising 200 episodes. The slate includes Haq Se Season 2, Kehne Ko Humsafar Hai Season 4, and Phir Pyar Ki Yeh Kahani Suno, with additional projects in development. Balaji will retain IP ownership and lead the creative vision, while YouTube will handle global distribution and monetisation.
Key Takeaways
The partnership reflects YouTube's growing push into premium, long-form entertainment and connected TV audiences. The shows, produced in 4K and designed for digital-first viewers, are expected to roll out during the festive season.